Purito Pure Vitamin C Serum

Apply a few drops to clean skin in the morning, after toner and before moisturiser. Because vitamin C pairs so well with daytime protection, always follow with sunscreen. You can also use it in the evening, but morning use is where a brightening serum tends to shine.

Purito advises against layering it in the same routine as exfoliating acids like AHA and BHA, or with retinol, as combining strong actives can leave skin feeling sensitised. Use those on alternate days or at the opposite end of the day, and keep this serum as your brightening step.

It tells you the concentration of ascorbic acid, the pure form of vitamin C. Five percent is a gentle, approachable level — high enough to support a brighter-looking complexion, but lower than some intense formulas, which makes it easier to tolerate for those newer to vitamin C.

Its relatively gentle 5% level and fragrance-free formula make it a reasonable choice for many sensitive-skin users, but pure vitamin C can still tingle at first. Patch-test, start every other day, and build up as your skin adjusts. Stop if you notice lasting irritation.

Pure vitamin C naturally changes colour over time as it oxidises, turning more yellow or amber. A slight change is normal, but a very dark serum has lost potency. Keep it somewhere cool and dark, tightly closed, and use it within a few months of opening for the freshest result.

Vitamin C is one of the most popular ingredients for supporting a brighter, more even-looking complexion, so with consistent daily use many people find their skin looks fresher and more radiant. Paired with daily sunscreen, it's a well-loved step for anyone focused on the look of tone and glow.

Yes, Purito makes this serum as a vegan formula, so it contains no animal-derived ingredients. It's also fragrance-free, which suits those who prefer to keep added scent out of their routine. As always, check the packaging for the most current formulation details.