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Dryness & dehydration

Dryness & dehydration

Tightness, flaking and makeup that won't sit smoothly all point to the same thing: skin that's short on water, oil, or both. Here's our full range of Korean hydration, from watery hyaluronic essences to rich ceramide creams that hold moisture in for the long haul.

How to approach dryness and dehydration

Dry and dehydrated skin sound the same, but they're not — and knowing the difference is what fixes them. Dry skin lacks oil: it feels rough and can flake, and it's usually a skin type you're born with. Dehydrated skin lacks water: it feels tight, looks dull, and shows fine lines more easily — and any skin type can be dehydrated, even oily skin.

The Korean approach treats both with layers rather than one heavy cream. Humectants like hyaluronic acid, glycerin and honey pull water into the skin. Emollients and oils like squalane, shea butter and ceramides then seal that water in so it doesn't evaporate. Soothing ingredients such as panthenol, snail mucin and beta-glucan keep skin comfortable along the way.

The order is what makes it work: water-based hydration first, richer textures on top to lock it in. Done consistently, skin stays plump and comfortable instead of swinging between tight and greasy.

217 products

Products

Serum, Face care, Hydration/Moisturization, Anti-age, Skin elasticity and barrier, შრატი, სახის მოვლა, დატენიანება, ასაკობრივი, ელასტიურობა და ბარიერი, Purito, Purito Pure Vitamin C Serum, Beauty Bar, Korean Cosmetics,

Serum

Purito Pure Vitamin C Serum

Regular price
Sale price 77.40 GEL Regular price 129.00 GEL

Frequently asked questions

Dehydration often starts with a barrier that can't hold moisture — calming, barrier-focused care helps it recover.

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