New Arrivals

As soon as a new product lands, it's added here. It stays on this page for a limited window — around 4 to 8 weeks — after which it moves into its regular category collection, keeping this page focused on what's genuinely newest.

Not usually, but not never — new arrivals are primarily about discovery rather than a deal. Occasionally a new product is included in a live promotion, in which case it would also appear on the sale page. Check there if you're specifically looking for a discount.

Every addition is a deliberate choice, not just new stock for its own sake. Products are picked because they fill a gap in the assortment, solve a concern well, or simply stood out during testing — the same curation judgment behind everything else on the site.

Yes. Every product sold at Beauty Bar is sourced directly from Korean manufacturers or their authorised distributors — never grey market. This is true across our entire assortment, including every new arrival on this page.