Eye serum

Apply eye serum after your face serum, gently tapping a small amount around the eye area with your ring finger, morning and evening. It's a targeted step, so give it a moment to absorb before following with eye cream if you use one.

You can, though they serve slightly different purposes. Eye serum is lighter and more concentrated, aimed at a specific concern, while eye cream is typically richer and more suited to daily comfort. Using both together — serum first, cream after — covers both needs.

Eye serums are commonly formulated to help the appearance of fine lines, puffiness or dark circles, depending on the ingredients used. Since each formula focuses on something different, it's worth checking a product's specific ingredients if one concern matters more than the others.

Yes. Every product sold at Beauty Bar is sourced directly from Korean manufacturers or their authorised distributors — never grey market. This is true across our entire assortment, including every eye serum on this page.