Purito

Purito, now known as Purito Seoul, is a South Korean skincare brand founded in 2017 and known for clean, fragrance-conscious formulas suited to sensitive skin. It built its global reputation on centella asiatica — its Wonder Releaf line — and a minimalist approach of choosing a few well-considered ingredients. The brand is vegan and cruelty-free.

Our Purito edit focuses on a few well-chosen pieces: the Pure Vitamin C Serum for a fresh, glow-led step; the Azelaic Acid, Kojic and Tea Tree Serum as a more targeted option; and the Cica Clearing BB Cream for light, comfortable coverage. Our advisors can help you choose what suits your skin.

Purito built its reputation on gentle, fragrance-conscious formulas designed with sensitive skin in mind, often offering unscented options. That said, the serums we stock contain active ingredients like vitamin C and azelaic acid, so it's worth introducing them slowly and patch-testing first. As always, our in-store advisors can talk you through it.

Yes. Every Purito product at Beauty Bar is 100% authentic, sourced directly from Korea through trusted suppliers — never grey-market. You can shop our Purito edit online at beautybar.ge or visit our stores in Tbilisi and Batumi, where our advisors can help you choose the right product.