Beauty of Joseon Glow Serum: Propolis + Niacinamide

It's a lightweight brightening and hydrating serum that gives skin a healthy glow. Propolis soothes and nourishes with antioxidants, while niacinamide evens tone and reduces the look of pigmentation. Together with hyaluronic acid and centella, it hydrates, calms and supports the skin barrier for a clearer, more radiant complexion.

Propolis is a resin-like substance made by bees, rich in antioxidants and known for soothing and nourishing the skin. It's the main ingredient in this serum, giving it a slightly honey-like feel. Propolis calms irritation, supports the skin barrier and adds a natural, healthy radiance — a K-beauty favourite for glow.

It's a complementary duo. Propolis soothes, nourishes and adds glow, while niacinamide brightens, evens skin tone and helps regulate oil. Together they tackle dullness and uneven tone while keeping skin calm and balanced — which is why this combination suits most skin types looking for clarity and radiance.

Use caution. Because propolis is a bee-derived ingredient, anyone with a known allergy to bees, bee products or pollen could react to it. If that's you, patch test carefully on your inner arm first, or consult a doctor before using. For most other people, propolis is gentle and well tolerated.

Yes. The texture is light and fast-absorbing, and the formula includes tea tree and a gentle salicylate to help keep pores clear, plus niacinamide to balance oil. Propolis also has soothing, antioxidant properties that calm blemish-prone skin, making this a good everyday glow serum for oilier complexions.

After cleansing and toning, apply a few drops and gently pat into the skin, then follow with moisturiser. You can use it morning and evening. The texture is slightly tacky at first but settles quickly. If using in the morning, always finish with sunscreen to protect your brightening results.

Yes, it's quite versatile. Hyaluronic acid and propolis draw in and hold moisture, while centella and the fragrance-free formula keep it gentle on sensitive skin. It hydrates and soothes without heaviness. The main caution is for those with bee or pollen allergies, who should patch test first.

It's become a K-beauty cult favourite because it delivers a noticeable, healthy glow gently and affordably. Rather than harsh actives, it relies on antioxidant-rich propolis and barrier-friendly niacinamide to brighten, hydrate and soothe at once — suiting most skin types and working as an easy, everyday step toward clearer, more radiant skin.